Birmingham, AL – December 9, 2024 – The DarkDefend division of ThreatAdvice has officially rebranded as a division of Finovifi, following the sale of ThreatAdvice’s managed service provider (MSP) and cybersecurity assets to Magna5. This strategic move positions Finovifi to focus exclusively on empowering community financial institutions with innovative technology designed to address key challenges, including fraud prevention, compliance management and core processing operations.
The rebranding reflects Finovifi’s commitment to supporting banks and credit unions with cutting-edge, AI-powered solutions tailored to their needs. Building on its existing suite of products, including FraudSentry, FraudXchange, and ComplyPilot, Finovifi is set to expand its offerings and deliver new solutions that enhance operational efficiency and security for financial institutions.
"Focused on Supporting Community Financial Institutions"
“We chose to focus fully on what we do best—developing and supporting solutions for the community bank and credit union space,” said Russell Taylor, president of Finovifi. “This strategic move allows us to channel our energy and resources into creating innovative products and expanding our impact in the financial industry.”
What Clients Can Expect
For existing clients, the transition will be seamless. The tools, services, and support they rely on remain unchanged. However, Finovifi’s sharpened focus means clients can expect enhanced offerings, more frequent updates, and innovative solutions designed to address evolving challenges in the financial sector.
Rebranding to Finovifi
As part of this transformation, Finovifi has launched its new brand identity, reflecting its focus on forward-thinking financial innovation. The company’s new website, www.finovifi.com, serves as a central hub for client support and information. Operational updates, including email address changes and branding enhancements, are currently underway to ensure a seamless transition for all stakeholders.
A Vision for the Future
Finovifi is committed to becoming a trusted partner for community financial institutions, leveraging advanced technologies and strategic partnerships to deliver industry-leading solutions. With plans for new product development and strategic acquisitions, Finovifi is set to redefine its role as a provider of comprehensive financial technology solutions.
For More Information
To learn more about Finovifi’s solutions and its vision for the future, visit www.finovifi.com.
About Finovifi
Finovifi is a leader in financial technology solutions for community banks and credit unions. With a focus on innovation and client success, Finovifi develops tools that empower financial institutions to navigate challenges in fraud prevention, compliance, and core processing, ensuring operational excellence and long-term growth.