BIRMINGHAM, Ala. – January 26, 2026 — Finovifi today announced that HuLoop Automation has joined the Finovifi Marketplace, expanding access to AI powered work optimization software, designed to help community banks identify broken work, streamline manual processes and improve operational efficiency, leveraging existing software investments.
HuLoop Automation enables banks to automate tedious and repetitive workflows across operations, lending, and back-office functions without requiring custom development or complex integrations. By simplifying aged ways of working, such as spreadsheet-driven tasks, HuLoop helps banks reduce errors, improve turnaround times, while preserving institutional knowledge.
“Community banks are looking for practical ways to streamline operations without adding IT burden,” said Coy Ogle, Head of Partnerships at Finovifi. “HuLoop aligns well with our Marketplace strategy by helping banks simplify how work gets done while keeping control in the hands of business users.”
The Finovifi Marketplace connects community banks with vetted technology partners that support efficiency, risk management, and innovation across the bank. HuLoop strengthens the Marketplace by addressing a universal pain point for banks, manual processes that slow teams down and introduce unnecessary risk.
“We are delighted to be working with Finovifi across their rapidly expanding portfolio,” said Todd P. Michaud, President & CEO of HuLoop. “Partnering with Finovifi allows us to more effectively help community banks focused on efficiency and AI powered work optimization.”
For more information about HuLoop Automation and the Finovifi Marketplace, visit finovifi.com/marketplace.
About Finovifi
Finovifi provides community banks and credit unions with a vertically integrated platform spanning core banking, fraud prevention, compliance automation, and payments. With a focus on high-touch service and practical innovation, Finovifi helps financial institutions operate more efficiently and compete with confidence.
About HuLoop Automation
HuLoop Automation is an AI-based work optimization platform that helps organizations identify broken work embedded in business processes, eliminating inefficiencies and improving performance. Based in Auburn, California, HuLoop deploys Intelligent Agents that augment human talent around the systems clients already have in place, using a Human-in-the-Loop approach to orchestrate workflows and automations, deliver measurable business outcomes, and help organizations become future-of-work ready.
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