Finovifi Welcomes Gilbert Elizondo as Senior Vice President of Core Sales

Finovifi is excited to announce the addition of Gilbert Elizondo as our new Senior Vice President of Core Sales. With more than 30 years of experience in financial services, technology sales, and performance leadership, Gilbert brings a proven track record of helping banks and credit unions modernize their operations while building lasting, trust-based relationships. His career began at the Federal Reserve in 1988, where he spent a decade gaining deep insights into the foundations of banking and payments. He then dedicated 20 years to FIS, where he consistently delivered results—earning President’s Club honors 12 times—while helping institutions adopt Core, internet banking, card processing, item processing, and other mission-critical solutions. Most recently, he led national sales for Merchant’s PACT, guiding banks and credit unions in adopting innovative merchant processing solutions.

At Finovifi, Gilbert will focus on partnering with community financial institutions to deliver our AI-powered core platform and integrated ecosystem—including fraud prevention, compliance automation, document imaging, and digital banking solutions. His relationship-first approach, paired with Finovifi’s commitment to service and innovation, will help banks strengthen resilience, modernize technology, and prepare for the future of financial services.

“Finovifi is transforming how community institutions think about their core. We’re not just replacing outdated systems—we’re delivering a smarter, connected platform designed to solve today’s most pressing challenges. I’m thrilled to be part of this journey and to help banks unlock new possibilities with Finovifi,” said Gilbert Elizondo.

“Gilbert has a rare combination of deep core expertise and a passion for building meaningful client relationships. His leadership will be a tremendous asset as we help community institutions modernize their technology and thrive in today’s rapidly changing financial landscape,” said Russell Taylor, president of Finovifi.

Please join us in welcoming Gilbert to the Finovifi team. His leadership and experience will play a pivotal role in our mission to put AI at the core of smarter banking.