Finovifi Names Coy Ogle as Head of Partnerships to Lead Launch of Finovifi Marketplace

BIRMINGHAM, Ala. — May 5, 2025 — Finovifi, a leader in core processing and AI-powered banking solutions for community banks and credit unions, is pleased to announce the appointment of Coy Ogle as Head of Partnerships. In this new leadership role, Ogle will oversee the development and launch of the Finovifi Marketplace—a dynamic fintech ecosystem built to serve Finovifi’s current and future core processing clients as well as future banking partners.

The Finovifi Marketplace is designed to connect innovative fintechs and solution providers with Finovifi’s growing network of community banks and credit unions across the U.S. Anchored around Finovifi’s modern core platform, the Marketplace offers direct access to numerous financial institutions seeking value-added services, integrations, and strategic partnerships.

“Our vision is to surround our core banking platform with the best fintech solutions in the market,” said David Brasfield, CEO of Finovifi. “Coy’s deep industry experience and relationship network make him the ideal person to lead this initiative and help bring tremendous value to both our financial institution clients and our partners.”

For fintech providers, the Finovifi Marketplace unlocks:

• Access to Finovifi’s growing client base of community banks and credit unions
• Opportunities to present at two annual user conferences
• Promotional visibility through Finovifi’s social media channels and website
• Integration tools and APIs to easily connect with Finovifi’s core platform
• Direct referral and co-selling opportunities with Finovifi’s relationship team
• A flexible tiered participation model including sign-up fees, annual subscriptions, and revenue sharing options

Ogle brings over 30 years of experience in financial technology, including leadership roles in core processing, image capture, and enterprise sales. He has been instrumental in driving growth for Finovifi’s product suite and is now leading this Marketplace effort to foster innovation, simplify integrations, and expand market access for all involved.

“The Finovifi Marketplace represents the next generation of how banks and fintechs collaborate,” said Ogle. “It’s about making innovation accessible to community banks—while giving fintechs a powerful channel to reach highly targeted banking clients that are actively seeking modern solutions.”

To learn more about the Finovifi Marketplace or inquire about becoming a partner, contact Coy Ogle at cogle@finovifi.com.